Archive for February, 2010

Shark Tank: Headline critique for a list-building script

This week’s critique is for Jared Alberghini’s ANM  Footer-Ad script.
Let’s do the headline, because it’s the make or break part of the sales letter…
———-
“Discover the Secret Script That the List Building Experts Don’t Want You to See…”
Build a Bigger Responsive List Much More Quickly.
Boost Your Income.

——-
My B.S. alarm just went off.
And if a prospect had [...]

Shark Tank Critique: Traffic Storm

Today’s critique is Dennis G’s Traffic Storm sales page.  As usual, I’m not doing an “overall” critique.  Instead, we’re just going to focus in on one tiny part.  And today’s lesson is this: How to NOT create an instant “disconnect” for your readers.
Here’s the snippet I want you to look at:

“SEO experts won’t like me [...]

Sub-Headline Critique for a WSO Product

Thanks to David E. for letting me critique his “Octoblog” WSO (Warrior Special Offer) sales letter.  As usual, I’m going to critique just a small snippet for this post (maybe I’ll do more another day).  But for starters, let’s look at part of a sub-headline…
“With this method, you will deliver a never-ending, massive swarm of [...]

Please, no more “dear friend” greetings!

You’ve seen it – the typical “dear friend” openers at the top of many a sales letter.  And maybe you’re thinking, I don’t even know you!  I’m for sure not your friend!
That’s not a bad knee-jerk reaction.  And I bet a lot of other prospects cringe just slightly when they see the “dear friend” salutation.
So [...]

Bullet Point Critique for an AdSense Product

This one is an anonymous critique, so I’m not revealing any identifiable details.  Let me just say it’s for an AdSense product.
Here is the list of bulleted benefit statements:
—————-
What’s inside
* Killer Keyword-domain selection strategy for Adsense for Domain
* Autopilot Income 24/7
* Expose your parked domains to public outside Google’s radar.
* 30-day full money back guarantee!
—————-
Sharksters, [...]

Shark Tank: Kimspirations Headline Critique

Thanks to Kim Standerline  for being the first brave soul to volunteer to jump into the Shark Tank.  Just for that, I’m not going to be too mean or snarky.
Now, I love Kim to bits.  Her newsletters are great (you can sign up for her newest one here).  But the problem is, her [...]