About the Shark
About the Shark
Maybe you know me from somewhere else. And maybe you know me as all “sweetness and light” and Minnesota nice.
Not here. Not today. Because you’ve just jumped into the Shark Tank.
The Shark is my alter ego — and when I’m The Shark, I don’t sugarcoat. I’m not here to make you feel good. I’m not here to pat you on your back and give you a gold star for “participation and attendance.”
Here’s the deal: We’re both here to help you make more money. And if that means ripping up your sales letter, chewing it up and spitting it out… so be it.
If you dare to go into the Shark Tank, you might just cry yourself to sleep tonight. But tomorrow you’ll make a whole lot more money.
Want a Free Sales Letter Critique? Here’s How the Shark Tank Works…
Before you even think of sending me your letter, read and understand these points:
1. Sending me your sales letter doesn’t guarantee it will end up in the Shark Tank. It might, it might not.
2. Sometimes I’ll critique an entire letter and rip it apart line by line. At other times (probably most of the time) I’ll just choose one section of the letter to critique, such as a headline, opener, guarantee, bullet points, etc. All of that is at my discretion.
3. The critique might be brutal. It might sting. You might feel like I chewed you up and spit you out. Don’t submit a sales letter if you can’t handle this.
4. You, your product and your business can remain completely anonymous. If you want FULL anonymity, you need to tell me up front. That way, I’ll only critique a small part of your letter — like bullet points, a guarantee or a P.S. — so that no one can figure out who you are.
If you don’t care about anonymity at all, let me know that too. I might even include a link to your sales page. (Not guaranteed.)
5. The ONLY way to submit your sales letter to me is by emailing me a LINK to your sales letter. Don’t email me attachments. Don’t cut and paste stuff into the email. No snail mail letters or smoke signals.
You need to load it up online somewhere — a blog, a website, whatever — and then send me the link. It doesn’t have to be a “live” letter or even a formatted one. It just needs to be online so I can access it easily. I’ll then copy and paste the relevant parts into this blog for critique.
6. YOU CAN ONLY SUBMIT YOUR OWN SALES LETTERS. By submitting a letter, you’re giving me explicit permission to reprint portions of your letter on this site. Obviously, you can’t give me permission to reprint someone else’s work, so don’t submit anyone’s work but your own. Got it?
Here’s How to Submit Your Letter to the Shark Tank…
1. Read the rules above.
2. Email me a link to your sales letter. Be sure to tell me if you want to be 100% anonymous so I know whether to keep identifying portions of your letter off this blog.
3. Put “Shark Tank Submission” in the subject line.
Here’s my email — go ahead and contact me right away with your submission:
