You might be just a bit too close to your product to see it the way your customers see it. And that means you might actually be blind to your product’s BIGGEST benefit! You’ve probably seen this problem on other people’s sales letters. You start reading a sales letter. It’s kind of boring. Actually, the [...]
You’re close to your product. You’ve been working on it for weeks or even months. And so when you sit down to write the sales letter, it’s pretty easy to assume that your prospects know what you know about your product. Guess what? They don’t. And if you keep making this assumption, your prospects are [...]
So you’re starting to get the hang of this copywriting thing, right? And you have all these little bits and pieces you know you need to snap into your letter, such as: An attention-getting headline. An emotional button-pushing opener. Subheadlines sprinkled throughout the copy that snap, crackle and pop. Curiosity-arousing benefit statements. Proof of those [...]
You’ve seen it – the typical “dear friend” openers at the top of many a sales letter. And maybe you’re thinking, I don’t even know you! I’m for sure not your friend! That’s not a bad knee-jerk reaction. And I bet a lot of other prospects cringe just slightly when they see the “dear friend” [...]
