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	<title>Sales Letter Shark</title>
	<link>http://saleslettershark.com</link>
	<description>Get Bit!</description>
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		<title>What&#8217;s your product&#8217;s biggest benefit?  Hmmm, are you SURE?</title>
		<description><![CDATA[You might be just a bit too close to your product to see it the way your customers see it.  And that means you might actually be blind to your product’s BIGGEST benefit! You’ve probably seen this problem on other people’s sales letters.  You start reading a sales letter.  It’s kind of boring.  Actually, the [...]]]></description>
		<link>http://saleslettershark.com/2010/05/whats-your-products-biggest-benefit-hmmm-are-you-sure/</link>
			</item>
	<item>
		<title>Your prospect doesn&#8217;t know squat about your product!</title>
		<description><![CDATA[You’re close to your product.  You’ve been working on it for weeks or even months. And so when you sit down to write the sales letter, it’s pretty easy to assume that your prospects know what you know about your product. Guess what? They don’t.  And if you keep making this assumption, your prospects are [...]]]></description>
		<link>http://saleslettershark.com/2010/04/your-prospect-doesnt-know-squat-about-your-product/</link>
			</item>
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		<title>Why you need to become the Jane Goodall of Marketing&#8230;</title>
		<description><![CDATA[So you’re starting to get the hang of this copywriting thing, right?  And you have all these little bits and pieces you know you need to snap into your letter, such as: An attention-getting headline. An emotional button-pushing opener. Subheadlines sprinkled throughout the copy that snap, crackle and pop. Curiosity-arousing benefit statements. Proof of those [...]]]></description>
		<link>http://saleslettershark.com/2010/04/why-you-need-to-become-the-jane-goodall-of-marketing/</link>
			</item>
	<item>
		<title>When did this become about you?</title>
		<description><![CDATA[Dear Reader, Here&#8217;s a report you&#8217;ll enjoy: http://www.saleslettershark.com/desire.pdf It&#8217;s called &#8220;When Did This Become About You? How to Tap Into Your Customer&#8217;s Desires for Fun and Big Profits.&#8221; Enjoy.]]></description>
		<link>http://saleslettershark.com/2010/03/when-did-this-become-about-you/</link>
			</item>
	<item>
		<title>Shark Tank: Headline critique for a list-building script</title>
		<description><![CDATA[This week’s critique is for Jared Alberghini’s ANM  Footer-Ad script. Let’s do the headline, because it’s the make or break part of the sales letter… &#8212;&#8212;&#8212;- “Discover the Secret Script That the List Building Experts Don’t Want You to See…” Build a Bigger Responsive List Much More Quickly. Boost Your Income. &#8212;&#8212;- My B.S. alarm [...]]]></description>
		<link>http://saleslettershark.com/2010/02/shark-tank-headline-critique-for-a-list-building-script/</link>
			</item>
	<item>
		<title>Shark Tank Critique: Traffic Storm</title>
		<description><![CDATA[Today’s critique is Dennis G’s Traffic Storm sales page.  As usual, I’m not doing an “overall” critique.  Instead, we’re just going to focus in on one tiny part.  And today’s lesson is this: How to NOT create an instant “disconnect” for your readers. Here’s the snippet I want you to look at: &#8212; “SEO experts [...]]]></description>
		<link>http://saleslettershark.com/2010/02/shark-tank-critique-traffic-storm/</link>
			</item>
	<item>
		<title>Sub-Headline Critique for a WSO Product</title>
		<description><![CDATA[Thanks to David E. for letting me critique his “Octoblog” WSO (Warrior Special Offer) sales letter.  As usual, I’m going to critique just a small snippet for this post (maybe I’ll do more another day).  But for starters, let’s look at part of a sub-headline… “With this method, you will deliver a never-ending, massive swarm [...]]]></description>
		<link>http://saleslettershark.com/2010/02/sub-headline-critique-for-a-wso-product/</link>
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	<item>
		<title>Please, no more &#8220;dear friend&#8221; greetings!</title>
		<description><![CDATA[You’ve seen it – the typical “dear friend” openers at the top of many a sales letter.  And maybe you’re thinking, I don’t even know you!  I’m for sure not your friend! That’s not a bad knee-jerk reaction.  And I bet a lot of other prospects cringe just slightly when they see the “dear friend” [...]]]></description>
		<link>http://saleslettershark.com/2010/02/please-no-more-dear-friend-greetings/</link>
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		<title>Bullet Point Critique for an AdSense Product</title>
		<description><![CDATA[This one is an anonymous critique, so I’m not revealing any identifiable details.  Let me just say it’s for an AdSense product. Here is the list of bulleted benefit statements: &#8212;&#8212;&#8212;&#8212;&#8212;- What’s inside * Killer Keyword-domain selection strategy for Adsense for Domain * Autopilot Income 24/7 * Expose your parked domains to public outside Google’s [...]]]></description>
		<link>http://saleslettershark.com/2010/02/bullet-point-critique-for-an-adsense-product/</link>
			</item>
	<item>
		<title>Shark Tank: Kimspirations Headline Critique</title>
		<description><![CDATA[Thanks to Kim Standerline  for being the first brave soul to volunteer to jump into the Shark Tank.  Just for that, I’m not going to be too mean or snarky. Now, I love Kim to bits.  Her newsletters are great (you can sign up for her newest one here).  But the problem is, her landing [...]]]></description>
		<link>http://saleslettershark.com/2010/02/shark-tank-kimspirations-headline-critique/</link>
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